That’s because one bounce could have stemmed from someone not cleaning out his or her email address, or technical difficulties, for example. In maintaining a clean email list, most senders suggest a threshold of three to five bounces before removing an address from your list. Pruning your list regularly by eliminating bounced addresses will show that you are not a spammer (who typically does not want to devote the time and resources to the pruning process). When you attempt to send an email to a bad/invalid email address, the response is registered as a “bounce.” A high bounce rate can negatively affect your sender reputation by lumping you into the spam category. Some people may shut down the email accounts, others may change jobs from where their emails were hosted and still others may abandon an email account until the inbox fills up and it can no longer accept messages.
Despite your maintenance efforts, it’s inevitable that some email addresses will go “bad” over time. Manage bounces and bad email addresses.Many email marketing services have built-in maintenance tools to check for inaccuracies like these. One of the key words in the phrase “maintaining a clean email list” is the word “clean.” When curating an email list for your business, it’s important to initially proofread it to check for simple errors like misspellings and typos (Ex: As you acquire more email addresses, regularly check over your list for easily-corrected errors. When you have a good feel for the current state of your email list, it will help you decide the best means for keeping it productive and growing.Ĭheck out these six tips for maintaining a clean email list.
#Clean email list full
A list that you thought was once full of fruitful leads could prove less than so, which you will only know from doing proper maintenance. People change over time, and so do their email addresses. Maintaining a clean email list is not only beneficial for your own organization and peace of mind, but it can also save you time and money by helping you avoid pouring your resources into dead end leads. Once you have a solid email list established, you should not simply put it on autopilot.
#Clean email list how to
Last week, we talked about how to build your business’ email list from the ground up-and the importance of doing so with email being an established staple of digital communication.
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